What has to be true for your strategy to be true?In tests I’ve done we consistently found 70–90% of assumptions underlying strategic decisions were unaccounted for / unknown. Identifying…1d ago1d ago
Published inUX CollectiveCompetitive advantage comes from seeing what nobody else canA company operates in an ecosystem of opportunities, where competitive advantage can be won by “seeing what others are not even aware of”…Jan 103Jan 103
The world is not made up only of dry facts“The world is not made up only of dry facts (what we might call data today); rather, these facts are glued together by an intricate web of…Jan 5Jan 5
How (where) to fix the link between digital engagement and business valueMaking the assumption that engagement equals business value is a huge leap of faith. It removes causality from our understanding of how our…Jan 4Jan 4
Does AI make us bland?Insights and data are supposed to give us a competitive advantage, but does the AI help? Or is it just giving us access to the same…Dec 20, 2024Dec 20, 2024
We get the data, decisions and customers we design forHow do we determine if the data we have is the data we need to make the decisions we want?Dec 15, 2024Dec 15, 2024
Getting thick and rich data rightBoth human and artificial (AI) decisions are based on the data closest to us (1). At the moment we are very good at collecting, accessing…Dec 14, 2024Dec 14, 2024
What leads to progress: Inefficiency, randomness and messinessBeing efficient only makes us similar to the machines. We should embrace what makes us inefficient.Dec 14, 2024Dec 14, 2024
What does our data tell us about what we can achieve?The decisions we make are shaped by the information closest to us (1), the information closest to us depends on the questions we ask (2)…Dec 11, 2024Dec 11, 2024
Customer insights has become a commodity, long live customer insightsThe fact that synthetic data is about to reach parity on quality compared to market research (1) is telling me much more about the lack of…Nov 30, 2024Nov 30, 2024
