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Helge Tennø
Helge Tennø

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Published in Bootcamp

·Jan 10

Remembering the human in the age of the algorithm

With advanced analytics the organization can discover new information, develop new mental models and explore new types of sense-making. It can understand the world differently and make new hypotheses about what leads to progress. — The promise of the algorithm is to help the organization make sense of the world in ways it never could before. But the algorithm won’t do this on its own. Making a company data driven doesn’t make it anything. Getting the improvements we seek is up to us: the questions…

Data

9 min read

Remembering the human in the age of the algorithm
Remembering the human in the age of the algorithm
Data

9 min read


Dec 11, 2022

Measuring end-2-end from customer to business value

The goal of any measurement is better decisions. How can our measurement invite and support better questions and decisions across the organization? — The attached deck and highlights is from a presentation I was invited to share at the 13th Annual Customer Experience Management Summit in October this year (2022). In this article I am sharing the slide show via Google Slides and a few slides with comments below.

Data

5 min read

Measuring end-2-end from customer to business value
Measuring end-2-end from customer to business value
Data

5 min read


Dec 8, 2022

12 books on the thickness and thinness of our customers and data

If you are in need of a good read these are 12 books which helped me better understand and connect the humans behind our customers with the power and limitations of our data. — 1. You look like a thing and I love you, Janelle Shane Shane explores how Artificial Intelligence (AI) works by building and breaking solutions using AI and Machine Learning. The book is a very good gateway to how these dark boxes work. It’s funny and eye opening. https://www.janelleshane.com/book-you-look-like-a-thing

Data

4 min read

12 books on the thickness and thinness of our customers and data
12 books on the thickness and thinness of our customers and data
Data

4 min read


Published in Bootcamp

·Updated Nov 21, 2022

Writing your company’s customer centric mission statement using Jobs-to-be-done

Jobs-to-be-done has become standard practice for discovering and describing what the customer values that is relevant to the business. It clarifies what progress the customer desires that motivates her needs. The business can benefit from the same clarity and customer centricity when setting its own strategy. — Download Jobs-to-be-done for business canvas here. Jobs-to-be-done for the customer: Using Jobs-to-be-done the team discovers and articulates what progress the customer is trying to achieve or what struggle they are trying to overcome within which context in order to achieve what desired outcome. …

Jobs To Be Done

4 min read

Writing your company’s customer centric mission statement using Jobs-to-be-done
Writing your company’s customer centric mission statement using Jobs-to-be-done
Jobs To Be Done

4 min read


Oct 9, 2022

When not to use Design Thinking

Every method and practice has a problem-fit. Design Thinking is optimal for a certain type of opportunities, do you know which? — Design Thinking has unlocked the customer and introduced a creative approach to problem solving for countless of organizations. As with every solution it needs the right problem to solve. So when is the answer Design Thinking and when is it not? #Introduction — two perspectives

Design

9 min read

When not to use Design Thinking
When not to use Design Thinking
Design

9 min read


Published in Better Programming

·Oct 2, 2022

Are You Solving Problems That Don’t Exist?

Do we blame the solution or the problem when something doesn’t work? — Remko Vermeulen (1) is credited with saying “75% of startups fail because they are solving problems that don’t exist.” Could this be true for every business, not just startups? If maybe not 75%, then 35% or 24%? Are we spending too much time on made-up problems that will never succeed…

Agile

8 min read

Are You Solving Problems That Don’t Exist?
Are You Solving Problems That Don’t Exist?
Agile

8 min read


Published in UX Collective

·Sep 21, 2022

How to write better Value Propositions

Customer Value propositions are powerful tools helping the organization discover what it takes to deliver on their strategy. I’ve always found that the Internet was missing a good guide to creating Customer Value Propositions, so I decided to make one. — You can download the canvas here. Part 1 — What do you need to know about Customer Value Propositions? 1. What is a Customer Value Proposition? Customer Value Propositions clearly ask the company what capabilities it can combine in order to produce what important an unmet value to the customer that will lead to which outcome.

Value Proposition

20 min read

How to write better Value Propositions
How to write better Value Propositions
Value Proposition

20 min read


Sep 20, 2022

Designing a customer way-of-working

Designing a customer way-of-working means subtle shifts within the organization leading to radical changes in outcomes. It’s not a disruptive exercise. It only requires using key levers motivating the company to want to change. — The impact can be enormous: “.. however when you see companies, entities that are actually doing it [changing to a new logic, business model, commercial framework] you see enormous growth and success and enormous release of economic value” — Shoshana Zuboff (1)

Customer Strategy

7 min read

Designing a customer way-of-working
Designing a customer way-of-working
Customer Strategy

7 min read


Sep 3, 2022

Where and how does the customer empower the organization?

The customer is not a touch point she is a rich resource for the organization, fueling decisions and inspiring new questions across and deep into how we organize, make decisions about and listen to the world. — Here is a brief take from my own experience of four areas where the customer shows up to make a big difference.

Customer Strategy

4 min read

Where and how does the customer empower the organization?
Where and how does the customer empower the organization?
Customer Strategy

4 min read


Published in UX Collective

·Updated Oct 12, 2022

Why every designer should be a systems thinker

What is systems thinking and how does it add value to a designer’s thinking, methods and practice? These are learnings from my own experience as both a systems thinking practitioner and from up-skilling leadership and teams around the world. — 1. What is a system? A system is a group of interrelated elements organized towards a shared outcome. e.g. a breakfast table with dishes, utensils and food stuffs is not a system. One does not influence the other. …

Systems Thinking

8 min read

Why every designer should be a systems thinker
Why every designer should be a systems thinker
Systems Thinking

8 min read

Helge Tennø

Helge Tennø

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