Helge TennøWhat are the seven biggest paint points for Customer Experience (survey)?I recently ran a short survey looking for the key pain points for Customer Experience (CX). It was not a statistically significant survey…2h ago2h ago
Helge TennøHow we did it: Up-skilling 5000 marketers on the customer .. without telling themWhen I joined the Customer Experience team in 2019 our dream was to increase the customer literacy (1) across the company by bringing a…1d ago1d ago
Helge TennøHow do you get to better strategy?It is easy to think that improving something means making changes to the thing itself.Sep 16Sep 16
Helge TennøIs ‘the customer’ ripe for disruption?Is the ‘customer framework’-industry overshooting client usefulness and needs?Sep 15Sep 15
Helge TennøUnderstand the problem and how to win first, then choose the modelEvery model (e.g. SWOT, business model canvas or customer journey) has a bias. It chooses for us what we can and can’t see. A way to solve…Sep 151Sep 151
Helge TennøTechnology’ failed — now let’s get to work to make it workDigital transformations are failing everywhere (1) and AI is assumed to hit peak hype (2). As with every other technology installation (3)…Sep 7Sep 7
Helge TennøinBootcampPrioritization: don’t overthink itPrioritization is important to almost every business decision. But in my experience we have a tendency to overthink it. Making the process…Sep 6Sep 6
Helge TennøinUX CollectiveWhy AI’s lack of direction is perfect for CX’s loss of directionArtificial Intelligence doesn’t know what it wants, and it might be exactly what Customer Experience needs.Aug 302Aug 302
Helge TennøAre you drifting further away from your customers towards commodity?I know just enough about the Wardley map to be dangerous. I’ve found it to be a good visualization aid helping organizations quickly see if…Aug 24Aug 24
Helge TennøTransformation is bold — own it!Business culture in the 2020’s doesn’t have to be remembered for its terminology inflation, theatrics and failure (11)(17).Aug 4Aug 4
