Published inEverything New Is DangerousThick data is the game changerThin data tells you what is happening, while thick data tells you why. The challenge is that we’ve told ourselves that thin data is cheaply…Jul 8Jul 8
Published inEverything New Is DangerousChange the gameThink of curiosity and creativity when it comes to insights as well. Not only strategy, creative (work) or execution.Jul 7Jul 7
Published inEverything New Is DangerousSeeing the whole rather than the partsDecisions makers of today are finding themselves in very complicated or complex situations where different strands of information and…Jul 4Jul 4
Published inEverything New Is DangerousCreativity or curiosity?Isn’t the definition of insanity doing the same thing as everyone else expecting different results?Jun 26Jun 26
Published inEverything New Is DangerousWhat is the customer data gap?It’s the gap between the customer decisions we are making and the data we are using to make them.Jun 24A response icon1Jun 24A response icon1
Published inEverything New Is Dangerous‘The customer’ kills the conversationThere is a big difference between helping motivated people purchase your product compared to having to motivate them.Jun 23Jun 23
Published inEverything New Is DangerousWhat is the difference?Ask yourself the following question: What is the difference between looking at the customer through the lens of our product, compared to…Jun 19Jun 19
Published inEverything New Is DangerousSuccessful transformations start with peopleThere is a simple trick to get more transformations to succeed: start with people. How?Jun 18Jun 18
Published inEverything New Is DangerousLine-of-sightEveryone in an organization should have a line-of-sight from work to value, to see how their work is adding value to the customer and back…Jun 16A response icon1Jun 16A response icon1
Published inEverything New Is DangerousThe hamster wheel of marketingAre we in an eternal loop of producing outputs and engagements just to do the same thing over again next week, month or quarter?Jun 5Jun 5
