What does our data tell us about what we can achieve?The decisions we make are shaped by the information closest to us (1), the information closest to us depends on the questions we ask (2)…1d ago1d ago
Customer insights has become a commodity, long live customer insightsThe fact that synthetic data is about to reach parity on quality compared to market research (1) is telling me much more about the lack of…Nov 30Nov 30
Insanity is doing the same thing as everyone else expecting different resultsI asked my AI-friend Perplexity: “Are companies offerings becoming more and more similar because of AI?” and it suggested the opposite is…Nov 29Nov 29
Published inUX CollectiveHow to close the customer-data-gap“Thick” or qualitative data (1) helps organizations and their AI-solutions make better decisions by including insights about the context…Nov 252Nov 252
Getting high quality customer data in real-time at speed and scaleCritical discussions on AI has moved on from it being a “black box” which we don’t understand how works (1)(2)(3) to what we put into it to…Nov 20Nov 20
How we did it: turning our workshop output on its headPeople are brilliant at producing ideas. And within each idea lies a treasure: an assumption of what the customer needs and which value we…Nov 17Nov 17
Published inBootcampHow we did it: digitizing design thinkingDesign thinking offers several benefits to the organization, but it also comes in a format that works for some teams and not for others…Nov 13Nov 13
Published inUX CollectiveCustomer as competitive advantageAre we doing the same as our competitors expecting different results?Nov 1011Nov 1011
How to make a system map (in the simplest possible way)You want to make a system map if you are trying to: a. figure out what leads to more or less of what you want to achieve, b. if you are…Nov 7Nov 7
What I’ve learned about the art of asking good questionsAbout half of my work is helping people access answers they already have. This sounds silly, but what I’ve found is that:Nov 6Nov 6
