Published inEverything New Is DangerousThe hamster wheel of marketingAre we in an eternal loop of producing outputs and engagements just to do the same thing over again next week, month or quarter?Jun 5Jun 5
Published inEverything New Is DangerousInfluenceOne of the most important terms in marketing is ‘influence’. Why? Because the job of the marketer is to identify who’s motivated to achieve…Jun 3Jun 3
Published inEverything New Is DangerousA result is not a strategyWhat is the difference between a strategy and a result? ‘Reducing churn rate’, ‘increasing market share’, ‘successfully entering a new…Jun 2A response icon1Jun 2A response icon1
Published inEverything New Is DangerousThe problem is not the problem, the people areSkilled experts are trained at solving problems, but what happens when they become part of cultures where success is not measured by the…May 31May 31
Published inEverything New Is DangerousWriting good clear strategyA strategy should be clean, clear and simple. Having the right insights and asking the right questions brings clarity, speed and success…May 30A response icon2May 30A response icon2
Published inEverything New Is DangerousCustomer value means business valueAt the heart of Business Design is a diagram highlighting the essence of any healthy business: customer value means business value.May 21May 21
Published inEverything New Is DangerousBeing too customer centric means being too product centricCan we become too “customer” centric? The closer we get to a problem the harder it is to see the bigger picture. The closer we get to our…May 16May 16
Digital teams are going rogueKey Performance Indicators (KPIs) show us how good or bad our strategy is. Poor KPIs are an indication that strategy and digital/execution…May 13A response icon1May 13A response icon1
Decentralized CentralizationBack in 2021 I was asked to answer the question: what leads to the re-use of globally produced content? I was working in a global team…May 6May 6
Published inEverything New Is DangerousHow AI changes industries — from efficiencies to disruptionAn organization is nothing more than a string of components held together by transaction costs (1). When technology and especially AI…May 1May 1
