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Helge Tennø
Helge Tennø

2.2K Followers

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1 day ago

If we design for it

Most people don’t buy products, they solve needs. Still, when we go online we can easily think its the other way around: that people don’t have needs, they only want products. Why? — Most people don’t buy a product just to buy a product. What they care about is how to achieve or overcome something. When people go online this is what they bring with them: information about themselves, the situation they are in and their needs.

2 min read

If we design for it
If we design for it

2 min read


1 day ago

They already treat us like a prompting engine

In the Gaslit Nation interview with Cory Doctorow he describes a conversation he had with a screenwriter sharing that they (the creative writers) have been treated like large language models for a long time. My point being; that if we are acting, operating or working like computers already then no surprise if they replace us. We need to bring our creativity, curiosity, surprise and joy to work. Doctorow — ‘ “They already treat us like a prompting engine.” Like, make me ET [the 1980’s Spielberg movie], but the hero is a dog. And there’s a car chase in the second act.” And then they come back and they’re like, “Can you add a love interest?” Right? And this is just how you prompt a language model, right?’

1 min read

They already treat us like a prompting engine
They already treat us like a prompting engine

1 min read


2 days ago

Are experts blinded by feasibility?

Are experts over-emphasizing time constraints and realization demands over novelty leading to favouring incremental improvements to more game changing ideas? Are experts more likely to do this compared to non-experts? And is it good or bad? — “Domain experts exhibit a feasibility preference, focusing first on the feasibility of a solution as the primary indicator of its quality, while discounting riskier but more novel solutions. This results in a tradeoff in which highly feasible but less novel solutions are judged as being higher in quality, shedding light…

2 min read

Are experts blinded by feasibility?
Are experts blinded by feasibility?

2 min read


Sep 16

The customer data gap

I assume there is a BIG customer data gap in most organizations: who are collecting sales / product data and skinny behavioral / channel data expecting these are helpful to understanding their customers. — But we need to be careful using something as simple as product sales and online behavior as proxies for something as complex as a human being. Behavioral data is skinny data, it doesn’t tell us anything about the customer e.g. we don’t know what questions they are trying to answer…

Big Data

2 min read

The customer data gap
The customer data gap
Big Data

2 min read


Sep 11

An AI won’t take your job, but offer you a better one

Your current job probably won’t change much because of artificial Intelligence (AI), but your next job will. … — Even without AI new jobs emerge all the time. I’ve had jobs as a web designer, UX’er, CX’er, service designer, business designer .. all jobs that where younger than 10, five or even brand new when I took them. We change jobs all the time. It’s not scary or disruptive…

2 min read

An AI won’t take your job, but offer you a better one
An AI won’t take your job, but offer you a better one

2 min read


Aug 24

The operation was successful, the patient is dead.

Steve Jobs and Jeff Bezos both talk/talked about the glittering lure of the business process and how it can easily become the focus instead of what it is there to serve. — “When they [companies] start getting bigger they want to replicate their initial success. And a lot of them think, well, somehow there’s some magic in the process of how that success was created. So they start to try to institutionalize process across the company and before very long people get…

Business Design

3 min read

The operation was successful, the patient is dead.
The operation was successful, the patient is dead.
Business Design

3 min read


Aug 20

The Factory floor model

Does the organization produce outputs or outcomes? Does it describe itself as a factory floor or through its engagements with its customers? One way to find out is to simply ask colleagues: what does success look like to them? — If colleagues describe successes connected to their own processes of production or if the language is purely internal; they are in a factory floor model. …

Customer Strategy

3 min read

The Factory floor model
The Factory floor model
Customer Strategy

3 min read


Aug 17

Design for better data

A call to design for better data: when we put together Agile Customer Thinking a few years back the idea was that “any responsive organization needs something to respond to”. — And what they would respond to was the customer. We were looking at popular customer insights and design methods like Design Thinking and Market Research and saying: these might be good, but they are too slow, they don’t scale, they are not real-time nor continuous, they turn insights and ideas…

Design

2 min read

Design for better data
Design for better data
Design

2 min read


Aug 15

Business Design & Systems Thinking

What is an important link between Business Design and Systems Thinking? — Donella H. Meadows opens her book “Thinking in systems” with a quote from Robert Pirsig’s “Zen and the Art of Motorcycle Maintenance” that links Business Design to Systems Thinking and dynamics: “If a factory is torn down but the rationality which produced it is left standing, then that rationality will…

Business Design

2 min read

Business Design & Systems Thinking
Business Design & Systems Thinking
Business Design

2 min read


Aug 7

New logics, new business models, new commercial frameworks

“.. there is so much economic value sitting in the new subjective needs of people that aren’t on the radar screen of the traditional system and when we hone in on those and figure out how to reconfigure to meet those needs masses of wealth are created.” — Shoshana Zuboff — This article is NOT mine. It is an adapted transcript from a youtube video recording of Shoshana Zuboff for The Management Lab published back in 2008.

Disruption

5 min read

New logics, new business models, new commercial frameworks
New logics, new business models, new commercial frameworks
Disruption

5 min read

Helge Tennø

Helge Tennø

2.2K Followers

Customer led transformation

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