Helge TennøTechnology’ failed — now let’s get to work to make it workDigital transformations are failing everywhere (1) and AI is assumed to hit peak hype (2). As with every other technology installation (3)…1d ago1d ago
Helge TennøinBootcampPrioritization: don’t overthink itPrioritization is important to almost every business decision. But in my experience we have a tendency to overthink it. Making the process…2d ago2d ago
Helge TennøinUX CollectiveWhy AI’s lack of direction is perfect for CX’s loss of directionArtificial Intelligence doesn’t know what it wants, and it might be exactly what Customer Experience needs.Aug 301Aug 301
Helge TennøAre you drifting further away from your customers towards commodity?I know just enough about the Wardley map to be dangerous. I’ve found it to be a good visualization aid helping organizations quickly see if…Aug 24Aug 24
Helge TennøTransformation is bold — own it!Business culture in the 2020’s doesn’t have to be remembered for its terminology inflation, theatrics and failure (11)(17).Aug 4Aug 4
Helge TennøWill personalization fail (by 2025)?In 2019 Gartner predicted that personalization will fail by the end of 2025 (1). Here is why I think they are still right, and how we can…Jun 25Jun 25
Helge TennøA line of sight from work to valueI’ve inteviewed hundreds of employees across various areas and levels of their organizations. Each person sees their role as contributing…Jun 17Jun 17
Helge TennøWhat is “customer-centric”?Companies derive value not from selling, but from their customers purchasing. A purchase is driven by motivation. And that motivation is…Jun 9Jun 9
Helge TennøinBootcampDifferentiation doesn’t matterCustomers don’t care that we’re different, only we do.Jun 7Jun 7
Helge TennøBenefits of the culture of innovationI’m not a huge fan of the process of innovation, but I am a big fan of the culture of innovation.Jun 6Jun 6
