The Outcome Economy
The Outcome Economy was one of those great “flying car” moments where the future kept its promise and delivered something of significant value to companies and their customers .. but then it all but disappeared. — The Outcome Economy’s promise (aprox. 2015) was to identify and measure the outcomes that customers found valuable setting these as measures of success for the company itself (compared to measuring their own output e.g. widgets, efficiency, cost savings or shareholder value).