Helge TennøinUX CollectiveCustomer as competitive advantageAre we doing the same as our competitors expecting different results?1d ago41d ago4
Helge TennøHow to make a system map (in the simplest possible way)You want to make a system map if you are trying to: a. figure out what leads to more or less of what you want to achieve, b. if you are…4d ago4d ago
Helge TennøWhat I’ve learned about the art of asking good questionsAbout half of my work is helping people access answers they already have. This sounds silly, but what I’ve found is that:5d ago5d ago
Helge TennøinCubedTo get good answers we need good questionsProgress doesn’t come from the data we collect, but from the questions we ask. How do we get to better questions?Nov 4Nov 4
Helge TennøinBootcampThe key to a successful transformation is something anyone can doA transformation needs to win in the marketplace of ideas for people to commit and want the change. A transformation therefore needs to…Nov 1Nov 1
Helge TennøinStartup StashSorry Pharma Your ‘Customers’ Don’t Make Any SenseIn any industry a ‘customer’ is a mental concept of a person who’s sole purpose is to buy something with an assumption about a motivation…Oct 251Oct 251
Helge TennøWhy should I care about the customer — my job is to sell products!Nobody buys a product just because someone else is selling it. There is always a situation, a need and a measure of value motivating the…Oct 23Oct 23
Helge TennøHow we did it: turning learning into a part of the work not an addition to itWe treat learning as external to the work instead of part of the work. This makes learning less efficient and comes at a cost to the…Oct 21Oct 21
Helge TennøYour greatest cost cutter is the customerThe customer can be your most important asset when figuring out what to stop doing.Oct 17Oct 17
Helge TennøI get it: business is much simpler without customersAt no time in recent history has it been more important to be really good at our customers. But is the opposite happening? Are companies…Oct 16Oct 16