Funny monsters.
Image by midJourney, prompt by the author.

Does AI make us bland?

Insights and data are supposed to give us a competitive advantage, but does the AI help? Or is it just giving us access to the same information everyone else has, offering up the best average answer, priding itself on being confident over curious (even if it’s wrong)?

Helge Tennø
2 min readDec 20, 2024

--

Or .. is the AI an even greater opportunity for the curious mind (and business)? Who strives to distinguish oneself from the average. Looking for competitive advantage by having insights nobody else has, discovering signals and seeing patterns nobody else does. Solving problems in ways that has not been done before.

Is this shiny new thing (the AI) an accelerant to what we are trying to do less of (being the same as everyone else)?

We are leaping into 2025 which promises to bring AI to mass-consumption (through explicit or hidden agents) and the race is on to be the first one there.

But if we all use the same tool, that stringently tries to give the best average answer to any question .. are we going to get there in a good way?

Or in a way that makes our offering similar to everyone else, and competition will be on price and speed, not unique value?

If everyone is using the same tool (hammer), doesn’t everyone see the same problem (nail)?

Is AI an enormous intellectual superpower, but also a race to the bottom?

Or my question is: How can we (as organizations) use AI to achieve greater competitive advantage [to distinguish ourselves from the competition in the eyes of our customers] when everyone is using the same tool?

(Or are we thinking that we can out-tool the competition, which is the new competitive playing-field?)

--

--

Helge Tennø
Helge Tennø

No responses yet