Moving away from our customers
In a conversation with Marc Andreessen back in 2016 Clayton Christensen talked about how as companies mature and become more successful their data changes.
From founders seing the world through the lens of their customers to successful companies seeing it through the lens of their products and features — measuring how to improve our output rather than understanding what are valuable outcomes to the customer.
And my question is: as digital proxies like targeting, channels and content are so easily available and measurable does this maturity process moving the business away from the customer only accelerate? Are we using digital to pull away from our customers instead of towards them?