Image by Pavlo Kravchenko,

Nobody needs metrics — what we need are better decisions

Metrics serve decisions, not the other way around.

How can we design for decisions — not metrics and dashboards?

“While all metrics can be gamed, this often stems from metrics being disconnected from their context or being used to describe a phenomenon that they simply cannot.” — Emily F. Gorcenski (1)

To paraphrase Cathy O Neil: Proxies are statistical correlations that make assumptions about what has a causal effect on something else (if A happens B will happen), but often we use proxies that are spurious at best — we don’t know that A has an effect on B. “A model’s blind spots reflects the judgements and priorities of it’s creators (2)



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Helge Tennø

Helge Tennø

Founder and Principal at Jokull. Co-founder and Customer officer of eld365.