Helge TennøWill personalization fail (by 2025)?In 2019 Gartner predicted that personalization will fail by the end of 2025 (1). Here is why I think they are still right, and how we can…Jun 25Jun 25
Helge TennøA line of sight from work to valueI’ve inteviewed hundreds of employees across various areas and levels of their organizations. Each person sees their role as contributing…Jun 17Jun 17
Helge TennøWhat is “customer-centric”?Companies derive value not from selling, but from their customers purchasing. A purchase is driven by motivation. And that motivation is…Jun 9Jun 9
Helge TennøinBootcampDifferentiation doesn’t matterCustomers don’t care that we’re different, only we do.Jun 7Jun 7
Helge TennøBenefits of the culture of innovationI’m not a huge fan of the process of innovation, but I am a big fan of the culture of innovation.Jun 6Jun 6
Helge TennøWhat does good experimentation look like?Having designed, up-skilled and scaled business experimentation across tens of teams (and together with tons of brilliant talent) over the…Jun 1Jun 1
Helge TennøinBootcampCustomers don’t buy products, situations and needs doHow we frame our perspective shapes which questions we ask and what we learn.Mar 28Mar 28
Helge TennøWhen it comes to Customer Experience, are we investing in the right things?Two recent reports indicate that even given the seemingly increasing interest in and appreciation for Customer Experience investments are…Mar 141Mar 141
Helge TennøinBootcampKeep your products close, but your customers closerAccording to James Paine at MIT’s System Dynamics Group: every person makes the best decision they can depending on the system they are a…Feb 21Feb 21
Helge TennøinBootcampDesign for better dataWe make the best decisions we can based on the information in front of us. But how do we determine if the data we have is the data we need…Feb 8Feb 8